Lester Beall

DESIGNER//PAINTER//PHOTOGRAPHER//FAMILY MAN

Lester Beall is apparently one of those designers from the 30's to 50's madmen that has not been recognized as fitting. Being the first designer to be featured in the Museum of Modern Art is a grand achievement, being awarded with hundreds of other awards should make him more prevalent than he is. Being one of those Designers that hasn't really made a original statement in a way is why I believe he has not been fully recognized. Lester believed in a universal design, not in the sense that one design can be applied to all subjects but the mending of subject and form to create a clean and conscious design. Bealls designs are very flat, but at the time they were very new, Beall was the modern designer of his time. Even today designers model off their clean flat designs off his style. 

Beall was born in Kansas City Missouri and moved back and forth between KC and Saint Louis. In his prime he went to a technical and art school in Chicago. Then he moved on into New York and began his slow but very accomplished carrier in design. After many years of design in the big city Beall moved to the country and built a farm, which turned slowly into a complete design studio satisfying large corporations such as CAT (tractors), Time magazine, and many more. 

The connection I tie to Lester Beall is my use of flat imagery which is something Lester is all about. Trying to reflect upon the reasoning of getting Lester Beall but I can see the ties through his work, and his ethics.