DS: Attributes update Rail Side Benchers

Attributes: key words that reflect RSB

1) Involved

2) Genuine

3) Midwest

4) Notorious

5) Dedicated

6) Liberal 


Brand essence: 

"Notoriety; getting up & being seen"


Attributes: Old key words

1) urban

2) Iconic

3) Midwest

4) Invested

5) Reputable