Directory

Monday, September 9, 2013

VA: question

question.
How can we create a visual/unified image of the neighborhood other than simply through the logo and promotional materials?

plan.
Create a community event that shows the bringing together of the physical area, cultures, individuals, etc.

ideas.
-create a simple overall feel so that one knows the area they are in, similar to the Plaza, Westport, Zona Rosa, etc.
-colors on curbs pulled from the logo
-logo or lions from logo painted on empty buildings or sidewalks
-use visual unified marks/cues
-cloth banners/that promote area + season/metal signs
-creating a visual aesthetic for all business signs to go along with while keeping their individuality
-community event/melting pot to bring people out + celebrate the diversity of the area
-entry sign into the neighborhood, showing the boundaries
-mentorship/babysit of kids in the neighborhood
-empowerment series to help motivate people living in the neighborhood via lectures, demonstrations, or hands on activities

No comments:

Post a Comment