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Sunday, September 29, 2013

VA reading response week 4


CAN GRAPHIC DESIGN SAVE ITSELF?

Design is like a human, as we age we change, we develop better standards, understandings and personality. Design will forever morph into what is better, through experiences of bad and good design the culture has been constant.  Continually understanding what is important and who is the main benefactor of design. Now design is at a crossroads, with many people jumping on the band wagon how can design get better?

Cultural Catalysts, Cultural Agency

Reaching the user or client can go sweet or sour. Motivating them or empowering them is a key job of a designer. we are to be an agent of design which is a catalyst for change. We hold no bars and we offer no parle but we still have to be able to reach out to our audience, and being hardcore parkour all the time is not the best way. We have to take a second think about how to approach each client and how we can be the agent and catalyst for the future. 

Now That We Can Do Anything, What Will We Do?
The main thesis of Toynbee's work is that the well being of a civilization depends on its ability to respond creatively to challenges, human and environmental.

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