Showing posts with label Applied Design Ethics. Show all posts
Showing posts with label Applied Design Ethics. Show all posts
Monday, April 23, 2012
Tuesday, April 17, 2012
Communication Theory
Communication theory is the theory of messaging between at least two communicators, for example a mother talking to a father, the interaction between the two, what they say how it is perceived, etc. Understanding Communication theory is a good asset to have, understanding the relationship you are creating between yourself and and another communicator is necessary. Seeing the connection from Semiotics, pragmatics, and communication and how they all relate, how messaging is strengthened through pragmatics and understanding how they will perceive it through semiotics knowing how implicate semantics to relay something to another so that you're message is relayed how you intend and so that you get satisfactory feedback with the least amount of noise. I have come to really look at how they mend to each other, now you can get by without implicating all three practices but when used in harmony they are magical. When I had to participate in my own experience, which I do basically everyday, but to actually note how the role of communication theory applies to what im doing really helped understand the theory, but also seeing how others apply this to their work or messages to me as a participant really seeing what they are trying to communicate is important.
Here is my break down of Communication Theory. My page of definitions, my example of live experience step by step to understand what each act of communication is and means. Then a Skype communication model, understanding how skype works as in communication wise.
Here is my break down of Communication Theory. My page of definitions, my example of live experience step by step to understand what each act of communication is and means. Then a Skype communication model, understanding how skype works as in communication wise.
Sunday, April 1, 2012
Communication Model :Skype
Friday, March 30, 2012
Notes over Jamie audio file
JAMIE///ViSUAL COMMUNICATION///MODELS///CAT???
The basis behind the communication model is basically the accumulation of semantics, basic semiotics, and a the graphic form and putting them together and making a clear definition of information. Like jamie said Shannon Weaver's model has an understanding of how there is a plethora of noise causing issues when trying to communicate a message, but understanding how culture and connotations can be apart of that and how they are the reasoning behind feedback. Then Berlo really focused on how "human factors" apply to the model. I liked his point about dual relationships compared to the message and how the channel works. The format how something is transmitted to the other participant can really effect the message, in addition how the message is perceived can be a factor. Emmert Donaghy really did a good job breaking down the real issues when sending a message. The perception, motivation, and reasoning are the three things he pointed out that can skew or strengthen a message, these are really at the core the real basic things that are important.
My issues with all the models none of them seem to talk about feedback. Feedback to me seems like the major factor of a message, feedback can really change a pov or a way things will be after the message is presented. I think it would be interesting to look into how feedback plays its roll within the model.
The basis behind the communication model is basically the accumulation of semantics, basic semiotics, and a the graphic form and putting them together and making a clear definition of information. Like jamie said Shannon Weaver's model has an understanding of how there is a plethora of noise causing issues when trying to communicate a message, but understanding how culture and connotations can be apart of that and how they are the reasoning behind feedback. Then Berlo really focused on how "human factors" apply to the model. I liked his point about dual relationships compared to the message and how the channel works. The format how something is transmitted to the other participant can really effect the message, in addition how the message is perceived can be a factor. Emmert Donaghy really did a good job breaking down the real issues when sending a message. The perception, motivation, and reasoning are the three things he pointed out that can skew or strengthen a message, these are really at the core the real basic things that are important.
My issues with all the models none of them seem to talk about feedback. Feedback to me seems like the major factor of a message, feedback can really change a pov or a way things will be after the message is presented. I think it would be interesting to look into how feedback plays its roll within the model.
Tuesday, March 20, 2012
Modes of Appeal

Looking at what i have learned I really realize how all things really go together, i am finding out how difficult design really is, it isn't just about getting a point across, it has a lot more going into it. The modes of appeal give design the meat, the interest in the design. It is important to realize this when making a responsible appropriate design.
Thursday, February 23, 2012
WWI Museum Reflection
BRAVE//VALOR//HONOR
First I have to recognize how much I appreciate the men and women of the military and the families. The World War One museum was very tasteful and one of the most beautiful memorials I have ever seen. The time spent to make the memorial classy and inviting to generations who will not know or have met people who were from that time, and the memorial does a great job of bringing the history of old to the attention of the young. In addition the design alone is very ahead of its time, the layout is so well done, and it has a very clean setup.
REFLECTION//DESIGN//INTERACTIVITY
It isn't a surprise, after already gushing about how i really appreciate the design of the War Memorial, I need to give reasoning to why though. First off when you enter the Memorial you walk across a glass bridge that has a field of Poppy flowers about 12 feet under the bridge, each flower represents 100,000 soldiers lost during WW1, the symbolism of the flowers is breath taking. After being amazed by the entrance you can grab a Map which illustrates the layout of the museum, which is laid out in timeline format that is very inviting and clear. First you are given the option to watch an introductory movie that explains the events leading up to the eventual start of WW1. The film is decent, has some major type issues, but it is very nice. After the video walking the timeline there are many cases that are basically "shadow boxes" that hold the artifacts of old. In addition there are multiple timelines that round in shape but are following the timeline. The major theme of all the layout is to emphasis the fact that WW1 was a trench war, so everything you see is making you feel as if you are basically in a trench, the reality of how close objects are to you, and belittling you is a theme present in the design. There is a replica Trench that is present upon the outside all that has random openings that show a sneak peak into how it really was in the trenches, it strengthens the idea of the Trench esthetics of the memorial. One interesting timeline I found was the death count and how it was shaped like a cone, but it was upside down so it started small from the floor and grew larger, it was very interesting, it had a sharp degree of incline and really made the audience feel small and really made the information of the graph hit home. The addition of the interactive tables and mirror rooms that played sound bites from home when the war was going on and from soldiers over in europe. The interactivity is very inviting for the younger audience. this was surprising to see at first, but just the fact that those tables of interactivity were there really opened up the memorial to a younger venue.
First I have to recognize how much I appreciate the men and women of the military and the families. The World War One museum was very tasteful and one of the most beautiful memorials I have ever seen. The time spent to make the memorial classy and inviting to generations who will not know or have met people who were from that time, and the memorial does a great job of bringing the history of old to the attention of the young. In addition the design alone is very ahead of its time, the layout is so well done, and it has a very clean setup.
REFLECTION//DESIGN//INTERACTIVITY
It isn't a surprise, after already gushing about how i really appreciate the design of the War Memorial, I need to give reasoning to why though. First off when you enter the Memorial you walk across a glass bridge that has a field of Poppy flowers about 12 feet under the bridge, each flower represents 100,000 soldiers lost during WW1, the symbolism of the flowers is breath taking. After being amazed by the entrance you can grab a Map which illustrates the layout of the museum, which is laid out in timeline format that is very inviting and clear. First you are given the option to watch an introductory movie that explains the events leading up to the eventual start of WW1. The film is decent, has some major type issues, but it is very nice. After the video walking the timeline there are many cases that are basically "shadow boxes" that hold the artifacts of old. In addition there are multiple timelines that round in shape but are following the timeline. The major theme of all the layout is to emphasis the fact that WW1 was a trench war, so everything you see is making you feel as if you are basically in a trench, the reality of how close objects are to you, and belittling you is a theme present in the design. There is a replica Trench that is present upon the outside all that has random openings that show a sneak peak into how it really was in the trenches, it strengthens the idea of the Trench esthetics of the memorial. One interesting timeline I found was the death count and how it was shaped like a cone, but it was upside down so it started small from the floor and grew larger, it was very interesting, it had a sharp degree of incline and really made the audience feel small and really made the information of the graph hit home. The addition of the interactive tables and mirror rooms that played sound bites from home when the war was going on and from soldiers over in europe. The interactivity is very inviting for the younger audience. this was surprising to see at first, but just the fact that those tables of interactivity were there really opened up the memorial to a younger venue.
Sunday, February 19, 2012
Wednesday, February 15, 2012
Thursday, February 9, 2012
Part B//Making Meaning
Part 1
Coding//Anchored//Relayed
These images are examples of how Anchoring (Type+Image) and Relaying (Type+Image) can change the meaning or strengthen a point of view being generated on a subject.
Anchoring Type
This is an example of how Type added to an image can further a point. By Adding "Cigarettes will kill you!" this furthers the idea that cigarettes are bad for ones health. By maintaing the look of the box in what looks like a print add it furthers the possibility of realism.
Anchoring Image
On the other spectrum of the dial this Anchoring image/text is furthering the Parliament brand. By adding "organic" with a leaf and changing the colors to a green the image creates a sense of a healthy alternative that is all "organic" and with the big push to be more green this plays off that want in todays society. This is a good example of mixing both techniques to strengthen the Parliament brand cigarettes.
Relaying Text
By adding Doctor approved, prolongs life this image is relaying a completely false and absurd image. Closely on the border of Anchoring the Addition of the Doctor, medical science world logo this completely changes the image. Changing the box from something doctors say to stay away from but something they support. The strengthening attribute to this image is the Text though, because without the Text the main point would not be as strong.
Relaying Image
The image of the cross, is enough, the cross implies moralities. The image itself brings connotations that only a cross can really induce. The image is strong, and is a very relay based image addition.
PART 2
Changing an image's connotations and denotations to create a new idea or strengthen an image's meaning. That is what these examples are showing.
(Original Type)
ANCHORing TYPE
The Image denotes the DC logo with "shoes" added underneath. The connotations with DC as a logo are usually, based on Culture, is Urban and youthful being the company started by making Skate shoes for Skaters, which is based of a youth driven demographic. Adding a clean and clear type face such as Arial and just plainly stating Shoes creates a clean and clear brand for the company. Even though there are no shoes that say "hey DC makes shoes" the "shoes" adds to the mix and states DC must make shoes. Strengthening the DC shoe branding.
RELAYing TYPE & IMAGE
In this image it denotes the DC logo but this time it says "Salon/spa usa" and portrays lips instead of the normal star in the DC logo. This Relay image is totally changing the brand of DC and taking it away from "shoes" to rebranding DC as a "salon/Spa" center venue. The connotations change from being shoes and skating and youthful to women specific, gucci gucci branding similarity, very feministic connotations, which are far from the original connotations created by the brand.
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